DESCONTMARKS: Scale Development and Validation

In order to attract more tourists visit a particular place, destination content marketing plays an important role. Tourism research has recently shown interest in marketing; especially when tourism is advertised. Currently, there no scale available measure for promoting destination. The present study two primary objectives. First, investigate the dimension of related context. Second, develop and validate multiple-item measuring towards This uses rigorous development technique which involves three stages using 3 separate studies. confirms that (DESCONTMARKS) comprises dimensions, measured with 10 items. implications practitioners, as well suggestions future are provided.